CSM Media Research
Mr. Wang joined the TNS group as General Manager of TNS China in 1994. He was responsible for the company’s business in providing professional marketing research and investment consulting services to local and international clients in China.
In 1996, Mr. Wang played an instrumental role in the negotiation and formation of CSM Media Research, a joint venture between CTR Market Research and TNS Group dedicated in TV audience measurement. In the following year, Mr. Wang served as the Managing Director of the CSM with responsibilities in strategic planning, new business development as well as managing the company’s daily operation.
Under his leadership, CSM has grown from 7 staffs to over 400 staffs now; the research coverage increased from 42 markets to over 150 markets; clients serviced from 1 client in 1997 to over 150 TV stations, over 60 international and 500 local ad agency clients; the revenue of CSM grow from 7 million RMB in 1997 to 170 million in 2004.
Mr. Wang focused on building and improving the company’s products, brand by standardizing TV audience measurement research and applications in China. Under his leadership, CSM became the first research company ever in China got ISO9002 certified; and was granted the “New Technology Company”, “Advanced Enterprise” awards by Chinese Government.
Mr. Wang is one of the TV research industry’s leading figures and is regularly consulted by Advertisers, Ad Agencies and TV media for insights to TV industry especially to audience research and marketing issues. He has spoken on countless panels and regularly offered numerous keynote addresses to domestic and international audience in China, Hong Kong as well as in the Asia Pacific region. He is also considered a pioneer in the China audience measurement research field and as a contributor to the TV industry development in China. As such, Mr. Wang received the “Outstanding Research Award” and “Special Contribution Award” from the China Audience Research Institution in 1999, 2000.
Mr. Wang graduated a Bachelor degree in Economics from the Beijing University of International Trade and Business in 1987 and enrolled in an Executive MBA program in Monash University in Australia in 1999. Currently, he is in the process his Doctor degree in media communications at the China Communication University.
Mr. Wang is also a guest professor in China Communication University; Communication College of Tsing Hua University. Mr. Wang also serves as Deputy Director of Television Research Committee of China Television Artists Association; Deputy Director of Management Consulting Committee of China Entrepreneurs Association; Deputy Director of Broadcasting Industry Research Committee of China Radio and Television Industry Association .