黎瑞刚总裁致辞：

　　“SMG要实现两个转变。第一个转变，就是要努力实现从为播出而制作节目逐步转向为市场制作节目。SMG现有的12个电视频道、10个广播频率，这些播出平台只是内部的市场，只是市场中间的一部分。我们还有更广大的市场需要去开拓，这个市场就是全国的市场，甚至是海外华语市场。第二个转变，就是要努力实现从一个地方广播电视播出机构逐步转变为一个面向全国、乃到海外华语世界的内容提供商和内容发行商。从播出机构变成内容提供商和发行商，我们的市场也不仅仅是上海市场而是华语世界和全球市场。”

　　我们有这样的共识：我们立足上海，服务全国，通过服务全国来提升我们内容产品的生产能力，尤其是我们的原创能力，以及我们对内容产品的集成能力和营销能力，致力于在品牌的塑造和资源整合上，多媒体的覆盖和产业链的延伸上，在新技术的利用上，更重要是要在体制、机制创新上，探索中国特色的媒体产业的发展道路。

　　President’s words:

　　SMG will actualize two transformations. One is to gradually shift the objective of making program from broadcast to market. SMG currently owns twenty TV channels and ten broadcasting frequencies that are inner markets and mere a part of the market. That’s to say, a much bigger market requires our development that is the countrywide market and even overseas Chinese speaking market. The other is to step by step transfer the role of the group from a local broadcasting organization of broadcasting and TV programs to a content provider and conductor facing to the country as a whole and even overseas Chinese speaking world. Furthermore, our market is not only Shanghai but also the entire Chinese world and global market even while changing from a broadcasting organization to a provider and conductor.

　　We have a consensus on that we base ourselves on Shanghai and provide services to the whole country to upgrade our production ability of content products, especially our original products output and our capability of integrating and marketing content products. We should commit ourselves to explore the road of media industry development with Chinese characteristics by establishing brands, integrating resources, overcastting medium, extending industrial chains, utilizing new technologies, particularly innovating system and mechanism.

　　SMG集团介绍：

　　上海文广新闻传媒集团隶属于上海文化广播影视集团，是一家集广播、电视、报刊、网络等于一体的多媒体集团。集团有117亿元资产，5200多名员工。集团是在2001年整合上海人民广播电台、上海东方广播电台、上海电视台、东方电视台、上海有线电视台等单位的基础上组建而成的。

　　集团主营广播电视媒体及相关传媒娱乐业务（包括演艺、体育、技术服务与研发、传媒娱乐投资等）。旗下的广播电视媒体包括12套模拟电视频道，11套模拟广播频率，114套数字广播电视节目，覆盖全国的“东方宽频”网络电视，2004年开通了“东方龙”手机电视业务；2004年8月，集团成为继中央电视台之后第二家获得经营许可证的数字付费频道集成运营机构；集团还经营报纸、杂志和新闻网站以及音像出版等。此外，集团还管理或控股东方男女篮球队、中国男子桥牌队等8支体育运动队，管理14家文艺院团。

　　 2003年集团电视频道黄金时段上海地区市场占有率74%（Nielsen数据），广告收入达23亿。作为集团改革试点的东方卫视、生活时尚、第一财经从2003年起，先后在经营方面实行企业化管理、公司化运作，2004年广告收入均比去年有大幅增长。

　　集团的传媒娱乐产业群正在进行全方位拓展，包括付费电视经营、节目版权销售、品牌衍生经营、新媒体业务开发、艺人经济、购物电视等内容。同时，集团也致力于通过资本运营的方式发展壮大，集团积极遵循融入全国、服务全国的发展战略，开放资源和市场，寻求伙伴和商机，正努力实现从为播出而制作转变成为市场而制作，从一个地方广播电视播出机构转变成面向全国，乃至全球华语世界的内容提供商和发行商。

　　SMG’s Brief:

　　The Shanghai Media Group (SMG), under the Shanghai Media & Entertainment Group (SMEG), is a multimedia television and radio broadcasting, news and Internet company. The group around 5,200 staff, with capital assets totaling RMB 11.7 billion.

　　Formed in 2001, SMG is the result of a merger between the People’s Radio Station of Shanghai, East Radio Shanghai, Shanghai Television Station, Oriental Television Station.

　　SMG’s core business is television broadcasting and related media entertainment services including sports, showbiz, performance arts, science and technology, and finance. The television broadcasting media consists of 11 analogue TV channels, 90 digital paid cable TV, a full broadcasting Internet TV service, along with 10 analogue and 19 digital radio services. The group also operates and owns 5 sports centers and 14 cultural art centers. Other areas of operation include newspapers, magazines, news websites and audio-visual publishing.

　　According to a survey of AC Nielsen, eleven of the group’s TV channels have achieved a market share of 76% during prime time in 2003. Its revenue from advertising accounts for 10% of the commercial sales turnover in the local market. Being a producer and a publisher in the various fields of news, movies, TV series, music, sports, finance, entertainment and documentary, SMG is proactively pushing itself towards the domestic and international Chinese speaking market.

　　Through reinforcing financial initiatives, SMG is currently undergoing aggressive expansion into various new areas such as pay cable TV services, program patent sales, brand-related business and program innovation.