上海电视节第二届国际新媒体论坛欢迎致辞

　　各位领导、各位嘉宾、信息产业业界及广电行业的各位朋友、女士们、先生们，上午好！

　　很高兴在这一众人瞩目的国际新媒体论坛盛会上与大家相会，首先请允许我代表上海文广新闻传媒集团，热忱地欢迎大家来参加上海电视节第二届国际新媒体论坛。

　　我们十分感谢在座的国际国内信息产业和广播电视业界同仁对新媒体论坛的关注和参与，这是信息产业和广电业界围绕数字新媒体发展的一次高端对话。本次国际新媒体论坛的主题是——“未来看我的”。希望能表达出新媒体业界各方对新媒体未来的意愿和期望，也希望通过论坛的互动与交流把新媒体发展推向一个新的境界。

　　在首届新媒体论坛上，我们提出了“跨越、增值、融合”的主题，促进了电信产业与广电产业之间的合作与共赢。面对数字信息化，新媒体发展带来了电信业界与广电业界全新的变革，也为新媒体业务的交互与融合提供了新的发展契机。新媒体业务是一项全新的业务，蕴涵着令人振奋的巨大发展空间，数字电视、网络电视、手机电视等新媒体已经成为电信业和广电业最为关注的焦点和拓展的领域。在新媒体发展进程中，电信业在增值业务和新业务开拓上积累了丰厚的经验，取得了令人瞩目的业绩；广电业在内容上有着丰富的资源，并在新媒体业务上迈出了前行的步子。我们认为，新媒体向更高层面发展不仅仅是电信业和广电业在技术、市场、内容、网络等环节上的简单链接，而应该是从体制与机制、业务与经营等方面构建开放与合作的平台，在面对类型化的市场上谋求共同发展与进步。

　　在国家广电总局的数字电视发展规划部署下，上海文广新闻传媒集团确立了“两个转变”的发展战略，将以开放、合作与共赢的姿态与各方进行积极的交流与合作，推动集团向着拥有丰富的传媒内容资源和具有灵活的运营机制的现代传媒集团进行转变，我们将积极推动新媒体的发展和内容产业的发展，为创新中国新媒体开放而活跃的运营模式做出我们积极的贡献。

　　各位领导、各位来宾、女士们、先生们，第二届国际新媒体论坛给我们提供了一次新媒体业界交流与沟通的机会，它将成为一次跨越业界、促进融合、推动发展的盛会。我们有理由相信第二届国际新媒体论坛在中国信息产业、广电业界及社会各方的广泛参与和支持下，对未来新媒体的发展发挥更大地作用。

　　最后，再一次感谢各位对新媒体论坛的支持与参与，祝第二届国际新媒体论坛圆满成功！

　　谢谢大家！

　　Welcome Message

　　Distinguished officials, guests and all the friends, ladies and gentlemen:

　　Good Morning!

　　It is great pleasure to meet all of you in this focal forum. On behalf of SMG, I would like to extend warmest welcome for your participation in 2nd China Shanghai International New Media Forum.

　　The forum is a summit conversation for telecom industry and media industry. We sincere thank all of your interest and attendance in our forum. With the theme of “Future is ours”, we hope the forum is able to delivery the expectation of every participant in new media business, and also hope the interactive discussion during the forum will deepen this study.

　　Our first forum, with the theme of “Upgrading, Value added & Integration” has promotes the co-operation between telecom industry and media industry. Under the tendency of digitization, the new media business utterly transforms two industries and provides us new opportunity of co-operation. As a new business, there is a large unexplored market. The new media business, say, digital television, internet television, mobile television and IPTV, are going to be the spotlight of the two industries. During the development of new media business, the entities in telecom industry has raised their ability of marketing and operation in value-added business while the entities in media industry are experienced in content providing and have initiate their trial in new media business. We believe that the sustained development of new media business needs entities in two industries not only simply integrate their network, contents, market, or technology, but also demand very closely co-operation from all of aspects including industry policies and systems. Only by following the above principle can we make achievements in segmented market.

　　Following SARFT’s scheme in digital television field, Shanghai Media Group has set up the strategy of “two transformations”. SMG will remain an “open, co-operation and win-win” stance when switching to a modern media group with abundant media contents and flexible operation system. We will devote ourselves to new media business and content industry, while trying to initiate a competitive business model.

　　Ladies and gentlemen, the 2nd China Shanghai International New Media Forum provides us the opportunity to communicate among the new media circle. We hope this forum become a feast of new media industry, playing an important role in cross-industry conversation under the support from governmental departments and two industries.

　　And last but not least, I’d like to thank you all again. Wish the International New Media Forum success!

　　Thank you.